Straight answers for online sellers.
GST, trademark, business structure and marketplace questions founders ask us every week, answered plainly and checked against current rules.
Does Amazon automatically handle my GST?
No. Amazon collects 0.5% GST TCS from your payouts and reports it in GSTR-8, and it charges GST on its own fees. Everything else is yours…
Read the guide →Trademark registrationShould you register your trademark in your personal name or your company's name?
If you sell through a company or LLP, file the trademark in the company's name in most cases. The business that trades under the brand should own it,…
Read the guide →GST registration for online sellersLandlord won't give a NOC for GST registration? What you can use instead
You often do not need one. Under CBIC Instruction No. 03/2025-GST, a tenant with a rent agreement uploads the agreement plus one ownership document…
Read the guide →GST registration for online sellersHow often does an Amazon seller need to file GST returns?
A regular GST-registered Amazon seller files two returns every month, GSTR-1 by the 11th and GSTR-3B by the 20th, or files them quarterly under the…
Read the guide →Trademark registrationShould you trademark your brand name and logo separately?
For most new brands, file the brand name as a word mark first. It protects the name in any font or style and is what Amazon Brand Registry most often…
Read the guide →Company registration for e-commerceCan you start as a proprietorship and convert to a Pvt Ltd later?
Yes. Many sellers start as proprietors and move to a Pvt Ltd later, but there is no direct conversion. You incorporate a new company and it takes…
Read the guide →Company registration for e-commerceAfter company registration, what next? The first 90 days and the first year
After company registration, open a current account in the company name, deposit the subscription money, hold the first board meeting and appoint the…
Read the guide →Trademark registrationHow to check brand name availability in India: the right order
To check brand name availability in India, search the IP India trademark register first (word mark, phonetic and by class), then check the company or…
Read the guide →Company registration for e-commerceDocuments required for company registration in India (Pvt Ltd, LLP, OPC, proprietorship)
For a Pvt Ltd, LLP or OPC you need PAN, identity and address proof (address proof dated within two months), a photo and a digital signature…
Read the guide →GST registration for online sellersDo you need GST registration right after company incorporation?
No. Incorporating a Pvt Ltd, LLP or OPC does not automatically require GST registration. A new company needs a GSTIN only when its turnover crosses…
Read the guide →GST registration for online sellersI sell GST-exempt products on Amazon: do I need GST registration?
If you sell only genuinely GST-exempt goods, such as printed books, you generally do not need GST registration to sell on Amazon. Section 23 of the…
Read the guide →GST registration for online sellersGST TCS credit for Amazon and Flipkart sellers: how to claim it and what happens to unused credit
GST TCS credit is the 0.5% of your net taxable sales that Amazon or Flipkart deposits against your GSTIN. You accept it on the GST portal, it lands…
Read the guide →GST registration for online sellersCan e-commerce sellers claim ITC on purchases and Amazon ads?
Yes. A regular GST-registered seller can claim input tax credit on Amazon advertising, marketplace commission, packaging, stock and most business…
Read the guide →GST registration for online sellersCan you use one GST number for multiple businesses or brands?
Yes, you can use one GST number for multiple businesses or brands, as long as they belong to the same legal entity (same PAN) and operate from the…
Read the guide →Company registration for e-commerceOPC vs proprietorship: which is better for a solo e-commerce founder?
For most solo sellers just starting out, a proprietorship is cheaper and simpler; an OPC is better if you want your personal assets separated from…
Read the guide →Company registration for e-commercePvt Ltd vs LLP vs OPC vs proprietorship for an e-commerce business in India
For most solo sellers just starting out, a proprietorship is the cheapest and simplest structure, and an OPC adds limited liability for one owner.…
Read the guide →Trademark registrationCan you register the same trademark in a different class in India?
Sometimes. India registers trademarks class by class, so the same name can exist in unrelated classes, but it is blocked if the goods or services are…
Read the guide →GST registration for online sellersCan you sell on Amazon without GST? What Indian sellers need to know
Usually no: goods sellers on Amazon.in must register for GST whatever their turnover. You can sell on Amazon without GST only in two cases: with a…
Read the guide →Company registration for e-commerceCan I register a company or start an online business while working a full-time job in India?
In most cases yes: Indian company law does not stop a private-sector employee from registering a company, holding shares, being a director or running…
Read the guide →Trademark registrationTrademark objection in India: what it means and what happens next
A trademark objection means the Registry's examiner has raised a problem with your application under Section 9 (the mark itself) or Section 11 (a…
Read the guide →Trademark registrationHow long does trademark registration take in India?
Trademark registration in India usually takes about 9 to 18 months if there is no objection or opposition, and 2 to 3 years or more if your mark is…
Read the guide →GST registration for online sellersCan a virtual office be used for GST registration?
Yes, in principle: GST law does not ban virtual offices, but the address must be a real place you can lawfully use, with proper documents, and where…
Read the guide →Not sure what you need?
Tell us what you sell and where. In a 15-minute fit check, we'll tell you what applies, what doesn't, and the fixed price, before you commit.